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Since its inception in 1990, Giant Step has evolved into a world-renowned music and lifestyle marketing company, helping its clients authentically introduce products to market. Many of its successes have been with music artists, recently including: Jazmine Sullivan, Lily Allen, Amy Winehouse, Katy Perry, Duffy, Robin Thicke and M.I.A. And in the past: Mark Ronson, Sade, Jill Scott, Radiohead, The Roots and OutKast. Giant Step works closely with all major and independent record labels, proffering a first-look at the best in emerging talent to fans.
Giant Step also works closely with brands to assist in product introduction, focusing on increased awareness and brand loyalty through community development. Our roster include Morgans Hotel Group, Steve Madden, LeSportsac, Citibank, PlayStation, Dolce & Gabbana, Focus Features and Jurlique. We have also done extensive work in the past for Levi's, LG Mobile, New Balance and Absolut.
In developing communities for brands and bands, Giant Step draws from nearly 20 years of expertise in building its own loyal community through the authentic experiences and dialogue we have consistently delivered and maintained, both on- and off-line.
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